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HELL
My name is Adithya and I am an art director. Born in India and raised in Africa, I spent a lot of time in Khartoum, Bombay and New York before ending up in Singapore. I love 90s Hip-hop, collecting watches and Guy Ritchie films. I have a new found love for pottery, being a techno DJ and film photography. At a party, you would most likely see me with a beer in hand, halfway through telling a story that involves a dead dog, a suitcase and a train ride (in that exact order).
I have worked on a few campaigns where we got to do the most fun and outrageous things. From using a bald man's head as a turnstile to display a product on a plate, or pouring cheese all over a competitor product, or convincing a bank to design cool graphic decals for a bicycle and skateboard that make sustainable travel appealing to hype beasts, to launching a nationwide campaign for a beer brand that urged people who love chugging their beer to stop, savour and enjoy it instead. These are some of the reasons I love what I do because we get away with it, while getting paid for it.
Experience
THE SECRET LITTLE AGENCY (SG)
Present
ART DIRECTOR
I work at TSLA currently where we helped win the pitch for StarHub and recently IKEA. I work on brands such as KFC, Netflix, DBS, FairPrice Group, Singapore Brand Office, AIC, Vattanac Breweries, Jet Star, Star Alliance among others.
GREY (SG)
2018 - 2020
JR ART DIRECTOR
I worked for a year at Grey Singapore where i was able to contribute in the conceptualising and art direction of campaigns for brands such as Panadol (GSK), Ferrero Rocher, Dulux, and Public Hygiene Council. I also got to contribute to brands such as Volvo, Bose, Pantene, Circles.life, Open Electricity Market, and Olam.
360i (NY)
2018 - 2018
JWT (NY)
2017 - 2018
INTERN
I interned for 6 months at JWT where i had the opportunity to work on brands such as Danone, Edge, T. Rowe Price, and Northwell Health
SAATCHI & SAATCHI (NY)
2017 - 2017
INTERN
I interned for 3 months at Saatchi where i had the opportunity to work on brands such as Tide, Walmart and USAA
INTERN
I interned for 3 months at 360i where i had the opportunity to work on brands such as Absolut Vodka (the campaign won a D&AD Yellow pencil in 2019), Game of Thrones Season 8, Oreo and NOLA.
Achievements
D&AD Pencil
One Show Merit 2x
ADC Merit
New York Festival Finalist
Addys Bronze
Graphis Gold
Graphis Merit
Summit Creative Leader
Kyoorius Young Blood with D&AD
FOX News, Mashed, Asia One, The Drum, CNA, Campaign, Marketing, Branding in Asia, Mothership, Ads of Brands, Advertolog, Coloribus, Ads of the World, Hello You Creatives, Creapills, DesignTAXI, Danstapub, Adeevee, Business Punk, 20Something, Provoke Online, Pepsnews, UrbanPlayer, Ramdam, JCVerbanck, Webstart, The inspiration, Ads of the world
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